Developing your Visual Brand: Pick something and stick to it

Here’s an idea, let’s use every font my laptop can hold and create three different logos for my business, said no-one ever. Sadly though, this seems to be the case with most small business branding. Convoluted imagery, inconsistent font selection, and poor quality graphics have plagued the market and frustrated business owners for years. You and your business deserve better, because we think you’re cool!

Are you asking yourself questions like: How do larger, more established companies appear more valuable than mine? Why does that new business look more “put together” than I do? What the heck is a vector?? It all comes down to just a few basics, and once you gain an understanding of the foundations of an effective brand, the sky’s the limit!

In this class, Justin West and Loren Roe, Co-Creators of Ridiculously Good Branding & Thread Co., will walk you through the basics of establishing your brand through color theory, font selection, and design principles. You will also learn how to properly save files for a variety of mediums from print materials to social media. As well as, creating a style guide to direct your brand as you grow.

By the end of this course you will be equipped with tools for developing your brand’s style guide, how and when to use certain file types, and the importance of your brand’s consistency.

Too Long; Didn’t Read: Pick something and stick to it!

Justin West and Loren Roe have been friends since high school, college roommates, and now Co-Creators of Ridiculously Good Branding & Thread Co. in downtown Tyler. These two have over 13 years of experience managing large and small brands, developing effective print materials, and making a ton of rad t-shirts. Justin is also an adjunct design instructor at Kilgore College, teaching basics of design to freshmen and sophomore level students, while Loren spends his free time teaching and mentoring high school students at Bethel Downtown.